The Imperfectly Perfect Campaign is my philanthropic endeavour—a mission to make a lasting, positive impact and contribute to the greater good. However, let me be clear: it’s by no means a non-profit, nor does it rely on funding, grants, or donations. This movement isn’t about asking for support from others; it's about creating sustainable, meaningful change through action, not dependence.
When I started this journey, I made a conscious decision to take the unconventional route. I firmly believe that if you want to make a real difference in the world, you shouldn't rely on others to fund your cause. Instead, you need to learn the skills to support yourself, build your own business, and empower yourself to give back from a place of strength. ( however, each to their own. That has just always been my way )
Through my work building the IPC, as you can imagine it has equipped me with skills and expertise that not many have. So now, whether it’s consulting for businesses, delivering keynote speeches internationally, helping people share their stories through my International book series, or organising impactful events—I’ve been able to align my entrepreneurial skills with social impact. This approach has allowed me to take my movement to the world and build something that has a tangible, lasting impact my own way.
I owe a huge thank you to one of my mentors in the USA, who once told me:
“Glenn, if you want to make a difference, start a non-profit. But if you want to make real impact, learn business. Learn the skills so you don’t have to rely on anyone to pour into you. Make your own money, and then you’ll have the power to truly give back and create the change you want to see in the world.”
That advice has guided me every step of the way, and I’m incredibly grateful for it.
So, here we are today—building something that doesn’t just change lives but also empowers individuals to do the same.
The Imperfectly Perfect Campaign is a movement grounded in impact, not handouts, and it's shaping a future where we all get to be a part of something bigger than ourselves.
You can say anything about Yorkshire folk, but you will never take their work ethic away nor will you try to blur the lines when it comes to them making a difference in the world and giving back for free because they care by them having the skills and expertise to make the money themselves to be able to do so.
So remember, yes the unconventional route may take longer, but it also gives you an immense sense of pride that you have done it your way and never asked for a hand-out.
glenn marsden.