The overarching aim of Imperfectly Perfect is to change the narrative of mental health by dismantling the stigmas associated with it by sharing one story at a time.  These stigmas tear at the very fabric of society where the very elemental courtesies for human decency are forgotten and eroded.

 One stigma utilises a language that proposes that Mental Health starts and ends quickly. Snapping out of it is a phrase often heard as a satisfactory treatment in the torrential battle of mental health disorders that engulf lives.  The scars of mental health disorders are very real and behind a face that from the outside you think is doing okay, there is a conversation we do not want to hear or listen to. 

“Have you ever hated yourself and your life so much that you wanted to kill yourself? I have. [Robert Mack]

Isolated, given labels that epitomise citizens of the world who may lack intelligence, creativity and any sense of positive value, who battle a silent enemy.   Every moment, minute, hour of the day, they fight, fight a battle that leaves them bereft, broken and exhausted. 

"I have to fight.  This Negative Self Harm talk, fear, doubt, insecurity demon that tells me "its all pointless, why bother, stay in bed it's never gunna get better, give up already […] and on and on and on." [Jeremy Jackson]    

Stop for a moment, if this were someone you loved, your brother, sister, wife, husband or friend how would you champion them in their constant battle.

By reshaping the discourse surrounding Mental Health Awareness, the Imperfectly Perfect Campaign is the philanthropic endeavour of Founder; Glenn Marsden which has encapsulated the essence of humanity. It has illuminated the fact that mental health issues transcend barriers of fame, wealth, social status, creed, beliefs, ethnicity, or age.

Today, the campaign has reached over 12 million people worldwide, garnered support from more than 500 influential public figures spanning various industries, from Australia to Hollywood and beyond and an impact that has propelled it’s efforts to the forefront of international media coverage for the past seven years, driven by a commitment to create lasting social impact through authentic storytelling and global connection.

With a focus on changing the narrative around mental health, the campaign partners with aligned individuals and organisations to build a legacy that promotes education, support, advocacy, and public awareness. Through its ever-growing global network, the campaign is normalising conversations that were once silenced — paving the way for future generations to grow up in a world free from the stigma surrounding mental health.

All photography copyright of Glenn Marsden